PR Production
Fit | Fall 2022
This course focused entirely on creating and developing a brand while teaching skills in the Adobe Suite. The brand I created was a luxury, female-centered gym named Fit. I designed the brand's logo, mood board, and many promotional tactics all from scratch in the Adobe Suite.
Primary Logo
Created in Adobe Illustator
I wanted the logo to reflect luxury so I chose dark emerald green and gold as the primary logo and brand colors. Circles are typically seen as a feminine shape so I incorporated that as well to show fluidity and connection. The "i" in "Fit" that depicts a person is aligned with the circle to show the brand's ideal of the necessity of connecting the mind, body and soul. This ideal is depicted more in the next logo.
Secondary Logo
Created in Adobe Illustator
The second version of the logo depicts the brand's slogan, "Mind. Body. Soul." This ideal is incorporated throughout the branded products and within the gym itself with many classes focused on connecting all aspects of one's health.
Logo Mockup
Created in Adobe Photoshop
This mockup depicts a branded paper impression of the logo using golden foil. This can be adapted for stationary, envelopes, or any paper good the brand needs.
Brand Mood board
Created in Adobe Illustator
The mood board shows inspirational images for the gym's interior, reinforcing the luxury feel and style. I wanted the gym to feel relaxing and inviting so I incorporated light wood and good lighting throughout both gym and spa areas. The brands, logos, colors and fonts are also included.
Flyer mockup
Created in Adobe Photoshop and Illustator
This flyer was created to promote the grand opening of Fit. It was intentionally designed horizontally in order to stand out from the traditional vertical layout that is seen on every bulletin board. An incentive to attend the grand opening is included to increase attendance interest.
Postcard mockup
Created in Adobe InDesign and Photoshop
Direct mail is a great form of relationship management. These postcards were designed to invite gym members to bring a friend in order to increase foot traffic of non-members in the gym.
Billboard mockup
Created in Adobe Photoshop and Illustator
This billboard was meant to remain simple yet eye-catching. The geometric elements point the viewer's eye to the logo. The billboard was created to increase exposure and curiosity about the brand and since Fit is a new brand in Nashville.
Brochure side 1
Created in Adobe InDesign
In order to communicate further details about the gym, I created this brochure to distribute to target markets in Nashville. The front side, depicting pages one, five and six, repeats a similar design to what is seen on the billboard in order to further brand identity. Page five invites the reader in by providing a brief and intriguing explanation of Fit.
Brochure side 2
Created in Adobe InDesign
With the color-blocking design, similar to the postcard, the second side of this brochure shows pages two, three and four. Further information is provided including the classes and plans offered.