PR Writing
Mississippi State University Department of Health Promotion and Wellness | Spring 2022
One of the most important skills in Communication is good writing. This course focused on AP-style writing in everything from campaign planning to press releases to social media. The class's client was the Department of Health Promotion and Wellness (HPW) which prioritizes educating college students on all health-related topics. This page shows a few pieces of my work throughout this course.
Flyer
Created in Canva
This particular flyer was used as a promotional tactic for HPW's International Cooking Night held during Mississippi State's International Week. It was designed to have a vertical hierarchy with eye-catching visuals at the bottom to help pull the viewer's eye down the page.
Brochure side 1
Created in Canva
Mississippi State's HPW has existed for many years but its presence on campus is not well known. This brochure was created as a form of educational media to increase the awareness of HPW's presence and offerings to MSU students and faculty.
Brochure side 2
Created in Canva
The second side of the brochure continues the same design aspects while providing detailed information about the department's offerings and initiatives. This brochure was created with the intention of handing it out to students throughout March in order to help increase attendance at upcoming events.
Campaign Plan
Goals, Objectives, Strategies and Tactics
At the beginning of the course, we worked in groups to create an overall plan for our client. This outline focuses the promotions on three target audiences: Interfraternity Council members, faculty and staff, and minority students.
News Release
I wrote this news release in order to increase media attention on HPW. This particular new release introduces HPW's newest communication intern.
Feature Story
One of HPW's initiatives in the Collegiate Recovery Community (CRC). This article features a student a part of the CRC and his story of resilience and recovery.
Media Pitch Email
I selected an editor from The Reflector, our school newspaper, to email my feature story. Considering the story was about a Mississippi State student and focused on alcohol addiction, it was most appropriate to send to the newspaper that had the largest student audience.
Media Kit
News Release, Fact Sheet and Media Alert
In this assignment, we were instructed to create a large event worthy of lots of press coverage. My event was a Back to School Bash concert that would attract Starkville locals and students alike and provide HPW with the opportunity to increase its awareness and educate the public on mental health.